World Triathlon Abu Dhabi

Working with ITU World Triathlon Organizers World Sport Arabia, Inphota provided a means of targeting research on behalf of the key stakeholders .

With several partners all interested in research, Inphota was able to ensure that questions wer e only served to the relevant party. For example:

• Economic Imp act Study served to international participants on behalf of the Department of Tourism.
• Social Impact Study served to local participants on behalf of the Abu Dhabi Sports Council

In addition to providing value to event partners, Inphota was able to generate segmented audience data sets to facilitate the personalization of subsequent marketing communications