inphota provides a media buying consultancy to complement the marketing efforts of organizers listing events with us.
By feeding customers’ on-site behavioural data as well as first-party data captured from the photography surveys into inphota’s proprietary machine-learning powered profiling engine, we are able to significantly grow our partners’ events by advertising to brand new audiences that display similar online behaviours to our micro-segments.
This means they are much more likely to sign up for the event, and we can target them with bespoke creative to further optimise the conversion funnel.
Go beyond an understanding of what motivated your participants to attend your event and work with us to develop a bespoke research study on behalf of your key stakeholders.
Looking to establish the economic impact of your event? Or calculate your sponsors’ ROI then we’ll provide a consultancy service to help you develop an effective participant survey.