May 31st, 2020: A report covering athlete sentiment in relation to the return of mass participation events.
This report aims to answer key questions in relation to the return of events by blending first-party data including survey results and on-site behaviour with activity data from connected fitness trackers and timing data from mass participation events.
Although the report highlights that the recovery will not be immediate, it notes key indicators that suggest the industry will bounce back stronger as a result of increased interest in physical activity. Furthermore, it provides recommendations for event organizers looking to continue a program of communication with their audience during this time to help increase the speed of recovery at the point that mass-participation events do return to the calendar.
